Marketing is based on the thinking about the business in terms of customer needs and their satisfaction.
Marketing differs from selling because "Selling concerns itself with the tricks and techniques of getting
people to exchange their cash for products. It is not concerned with the values that the exchange is all about.
And it does not, as marketing invariably does, view the entire business process as consisting of a tightly
integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to
do with getting customers to pay for your product as it does developing a demand for that product and
fulfilling the customer's needs.
Our mission and our goals are calling for better Management philosophy according to which a firm's goals
can be best achieved through identification and satisfaction of the customers' stated and unstated needs and
wants.
The management process through which goods and services move from concept to the customer includes the
coordination of four elements called the 4 P's of marketing:
(1) Identification, selection and development of a product.
(2) Determination of its price.
(3) Selection of a distribution channel to reach the customer's place.
(4) Development and implementation of a promotional.
Starting with these services we can ensure:
• Savings on operational costs
• Reduced business risks
• Create brand / added value.
• Generate revenue from new sources
• Transform your company into an innovative market leader ahead of the competition
We believe by working together, we can strategically tackle issues that may be hindering your growth potential. If you are ready to move your business forward up to the next level, or if you are eager to just learn how the new business world functions, we invite you to contact us.